Literature revie of success factors of ecommerce in fashion Article

Literature revie of success factors of ecommerce in fashion - Article Example IMRG, the leading industry body for global e-Retailing has been keeping an eye on e-business figures for quite some time now. For instance year 2000 figures from IMRG indicate that online revenues for fashion goods grew at 30 percent, while in 2005 an estimated 24 million people spent over 1.6 billion online in 2005. According to e-bay, the pioneering e-retailing site on the net, a piece of clothing sells every 7seconds on their site (Morrell, 2006) and Topshop’s website is believed to be its second largest outlet after its oxford street flag shop store (Dudley, 2005). This goes on to show that e-retailing for fashion products is becoming a ‘fashion trend’ now, having been identified as the fastest growing online sector in the UK presenting 9 per cent of all online British retailing (Ashworth et al). In 2004, retail fashion market in the UK amounted to 37 billion in (Mintel) whereas the total value for the book retail market in the same year was a mere 3.62billion (Mintel). This is indeed quite an encouraging sign for the fashion industry. Internet also allows live conferencing and academic exchange amongst the designers and fashion retailer. Such interactive session also help in breeding interest amongst more buyers and sellers. Issues now being discussed include relating to consumer behaviour, enhancing the displays, academic exchanges. Such discussion help in persuading the average consumer to go for online clothing purchase (Kim) and examinations of cross channel shopping behaviour involving fashion purchases via the catalogue and online (Lu). Some such work is also focused upon the components of fashion web consumer perceptions of these (Kim). Virtual e-tailers: These are the virtual fashion apparel stores on the net, offering a range of cloths and fashion accessories to the consumer. In fact, on account of the growing popularity, these

Identify the methods organizations employ to improve productivity and Essay

Identify the methods organizations employ to improve productivity and quality - Essay Example After extensive research, the researcher found that multiple lapses in service delivery were the root causes of the long queues especially at the cafeteria. Some of the causes include: The number of students getting into college every year has gone beyond the recommended capacity. This large number puts pressure of the available college resources. For example, the long queues at the cafeteria are partly contributed by the little serving space and few catering team who often struggle to serve a large number of students every meal time. In an effort to combat this nuisance, the college administration needs to extend the size of the serving halls and increase the catering team to match the large number of students who join the college every year. If this solution is not possible then they can control the number of admissions so as to ensure that those enrolled get the best services possible. Bearing in mind the large entrance of students into college every year, the current manual system of serving has proved impractical and tedious for the catering team International (Labor Office., & International Labor Conference, 2008). The college administrators ought to change this system by coming up with a method that will cater for the needs of all students. For instance, they could adopt self-service or table system which will by far minimize the long queues at the cafeteria. Apart from scrubbing the manual system of serving, the payment process also used contributes to long queues at the cafeteria (Griffin, 2007). Currently, payments are done at the entrance just before the serving points. The present system causes interruptions forcing students to line up in order to receive services. This can be corrected by completely separating the payment point from the cafeteria. In addition, the college administrators could adopt the electronic payment system where students can pay for meals by means of electronic meal cards. In response to this initiative, the college could

Marketing Essay Example | Topics and Well Written Essays - 1000 words

Marketing - Essay Example However, the increasing demands of the recent market trends have compelled marketing practices to be focused on the attainment of competitive advantage in the markets. It is due to this transition that marketing has begun to be considered as a strategic management tool to devise and attain long term objectives of the organization. The attainment of goals is possible if the demands of the customers are met and they are ensured that the services and products will be delivered to them in an effective and reliable manner (Kotler et al., 2008). Therefore, it becomes evident for companies to understand their market segments and customers’ demands to ensure that successful businesses are run and they are able to deliver better products and services than their competitors. Fulfillment of customer’s needs is one of the most studied aspects of marketing. Hill et al (2003) explained that customer satisfaction is the degree of fulfillment of the customer’s requirements by an entire product or service from an organization. Customer satisfaction is considered to be the factor that provokes customers to be loyal with their brands and convey a positive image of the company in front of other consumers. Loyal customers can prove to be good publicists for companies. Loyal customers are important assets for any organization since they do not switch brands due to price differences and promotions from the competitors. Customer satisfaction is also known to be a major source for increasing revenues for organizations; therefore, it is aimed to be attained by all organizations to reduce instances of brand shifts and increase market shares. Reicheld & Sasser (1990) studied the service industry and concluded their research with the finding that a 5% increm ent in the retaining of consumers results in a significant increase of 25% to 125% in the revenues of any company. The concept of retaining customers has resulted in the evolution of relationship marketing. This concept facilitates the attainment of revenues from extended relations with customers and makes the development of customer relations an important strategic aim for the company. However, it also needs to be comprehended that the fulfillment of customer’s requirements is not the sole solution for companies in the modern markets; rather they need to keep them contended and delighted with the products and services. It would not be wrong to state that service quality bears great relevance in attaining contentment and loyalty from the customer’s side. Sportswear selling is a varied and uneven market. Retailing chains in the respective field have recorded a slow but steady rate of growth in the past. Companies are investigating to devise innovative formats and proces ses to renew their business models and expanding their businesses with greater number of stores. Sports Direct and JD have managed to attain a prominent place in the current market by achieving a commendable market share. Mintel Reports (2009) stated that a promising future can be predicted for the sportswear retailing industry in UK, especially due to the upcoming London Olympics. The marketing strategy that was adopted by Sport Direct involved the implementation of discounts on their retailing items. This strategy helped them to distinguish themselves from the competitors in the market. The quality of their products is comparable to the ones being offered by globally recognized brands like Nike, Adidas and Puma. It is relevant to investigate if marketing strategies, such as lowering the prices of products, plays an important role in the attainment of customer satisfaction. The research shall focus on marketing strateg

Movie on Social Network Essay Example | Topics and Well Written Essays - 750 words

Movie on Social Network - Essay Example Facebook is one of the most leading social networking websites. According to a survey it has more than 800 million active members. But the Facebook did not come from thin air like that. In fact the idea evolved from Facemash, the predecessor to Facebook. On October 2003, Mark Zuckerberg while attending Harvard as an undergraduate made this site in which pictures of girls from the nine houses, placing two next to each other were compared as hot or not. However, authorities took notice and Mark was charged for violating rules and breaching security. But this incident gave Mark his first recognition. Though initially promising his expert programming skills in making a social network HarvadConnections.com to his seniors, Mark changed his mind. And with the help of his friends especially Eduardo Saverin , who was the co founder and did the initial investment, launched â€Å"The FACEBOOK†. During the course time Mark met the entrepreneur Sean Parker, who advised him on various matters. And in summer 2004, base of operations was shifted to California Investors like Peter Theil from PayPal invested in and THE FACEBOOK became FACEBOOK. By that time it had over 300,000 members, 160 schools including 5 in Europe. Various features like relationship status, nonstop server, tagging pictures and the â€Å"wall† were introduced. At this time shares were allotted, Mark 51%, Eduardo 34.4%, and Sean7 % and so on. Later Eduardo 34.4%, were diluted to0 .03% and was thrown out of the company as more companies were coming in, and Sean became the President of the company (Fincher, 2010). Celebrating their millionth member party Sean was caught by the cops on using drugs. At that point, the seniors from Harvard had filed a case in the federal court against the facebook, and claimed that it was initially their idea. Eventually, they received settlement money and signed a non

''How does the teaching environment (both inside and outside the Essay

''How does the teaching environment (both inside and outside the institution) influence EFL teachers' motivation'' - Essay Example unfold within educational institutions by turning them into analytic objects." (Lave, 1996, p.6) This is where Lave sets the problem of context by building on the basic premise that not all learning needs to be worthwhile. Translated, in this paper, the author has used the premise to show the effects of positive learning in individual so as to come up with a composite model for worthwhile learning within a person's experiences rather than simply within the educational institutions from the perspective of a teacher's motivation in an EFL classroom. This motivation and knowledge base takes a person through a variety of life experiences to help him or her practice a profession, meet people and basically, make a life. Motivation has been further defined as a combination of the following elements, by Kleinginna et al, 1981: Another relevant definition of motivation comes from the fact that motivation is deeply linked with emotion. Izard (1990) believed that motivation and the direction of same is reflected in the facial expression of the learner and the teacher. Further, this has been discussed by Yerkes and Dodson (1908) when they have discussed the inverted U shape curve in studying goal orientation in relation with motivation. Maslow (1971) has laid down important definitions and directions for studying the various areas of extrinsic motivation which have been discussed in the paper. These include Cognitive areas and operant conditioning. This has been furthered by Heirarchy of Needs as laid down by Maslow. This has been studied by Norwood (1999) in coping information and seeking information. Motivational factors have been studied in this paper from various viewpoints and definitions as can be seen in the literature review and research background. Mathes (1981) described self actualisation as a major factor in motivation as did William James (1892). Literature Review and Research Background The literature used for this paper has been exhaustive. It has drawn from the work of various scholars so as to understand the nexus between motivation and learning. This paper discusses the outcomes of energy arousal in the field of education through motivation. From there, it goes into finer details as far as aspects of those determinants in cognitive development are concerned. In this regard, the importance of motivation as laid down by Kleinginna et al (1981) have formed an important research element of this paper. These aspects have to do with general and other competencies. Before launching into a discussion of the same, Lave et al have separated intrinsic and extrinsic factors of motivation so as to better understand the basis on which the determinants of positive and negative

Perfume Essay Example for Free

Perfume Essay Identify all the things that happen to Grenouille in these chapters that you feel either shouldn’t happen to a child or are insensitive. Explain or attempt to justify these events. Within the pages of the first few chapters, Grenouille’s birth and early childhood is narrated. Grenouille is coldly dismissed at birth. He was brought to the world, by his mother on heap of fish guts, only for her to abandon him. No child should ever have to endure such cruel rejection, no human should ever be left to die in such a grotesque manner. Grenouille however survives and is placed under the care of a wet nurse, who put him into anothers arms in complain of him drinking too much milk and being too much of a liability. Grenouille was passed on from one wet nurse to another, never being shown any affection. He was not treated as a child should be, never allowed to received a mother’s love. The last wet nurse that was given the responsibility of caring for Grenouille, handed him over to Father Terrier, in accusation of the infant being a devil due to his lack scent. She claimed he did not smell of a normal child, that he gave off no smell whatsoever. At the harmless age of a month, Grenouille was accused of being a monster. Father terrier however disregards the wet nurse’s absurd allegations. The novel progresses however, with Father Terrier wanting to rid the baby, as he felt Grenouille had violated him, almost as if he had the ability to penetrate his innermost thoughts, as if he could see what was within Father Terrier with his nose. Grenouille was thrown around for the way he made people feel, however he never brought no harm upon people this early in the book. Father Terrier then puts him in Madame Gaillard’s orphanage. Here he was given a roof for a long time, however he was not welcome by the other children. Many attempts were made at his life, bricks were piled on him, in attempt to suffocate him, however Grenouille managed to survive each and every one of these attempts. Grenouille’s presence made the children feel uncomfortable, just as Father Terrier had felt. There was a coldness, a darkness about Grenouille. However the attempts at murdering him, were made only on the basis of how Grenouille’s presence made the other children feel. Grenouille up till this point had not done anything wrong; he had caused no harm to any of those around him. A few years later however, Madame Gaillard no more received money on Grenouille’s behalf, and so sent him off to work for a man under harsh conditions. Here he contracted a disease leaving him a cripple, bearing permanent scars. Grenouille withstood all these things, a child should never deserve. What is the significance about the context in which Grenouille is introduced in Part One Pg 16. Why does Father Terrier refuse the wet nurses accusations of Grenouille being a devil? â€Å"He’s possessed by the Devil† â€Å"Impossible! It is absolutely impossible for an infant to be possessed by the devil. An infant is not a human being, it is a pre-human being and does not yet possess a fully developed soul. Which is why it is of no interest to the devil. Does some evil stench come out from him? † These are the words Father Terrier speaks in retort of Jeane Beusse, the wet nurse’s accusations. According to Father Terrier, a devil would only possess one with a fully developed soul and has no interest in possessing an infant due to its lack of one. Father Terrier also believes in the devil carrying a foul odor, and hence the nurse’s claims of the baby being odd in that, his flesh carries no scent, only re-affirms his stand on the baby being ordinary, and unaffected whatsoever by the devil. Terrier believes, that the baby not smelling at all, a sign of good health. Father Terrier is also a strong believer of children being God sent, and hence them being possessed is completely out of the question. Terrier also claims the olfactory sense a primitive one, a sense that cannot be trusted. â€Å"The fool sees with his eyes rather than his nose†. Pg 18. Is Father Terrier responsible for Grenouille? Father Terrier is not officially given the responsibility of taking care of little Grenouille, however takes it upon himself to care for him. In some ways he is responsible for Grenouille, as he took him in from the wet nurse, and so in a way is making a commitment towards caring for him. Therefore it is his duty to take care of him to the best of his ability. Father Terrier also sympathizes with Grenouille as he believes a child should not be treated the way Grenouille was. Father Terrier also imagines himself being the child’s father, he feels sentimentally connected to the baby, adding to the responsibility he has over him. Pg 18. What do you make of the actions of the baby and Terriers   response to it? The child awoke, his nose first. Little Grenouille perceived Terrier through his nose. It seemed almost as if the little infant was scrutinizing Father Terrier. The baby’s actions seem as though he can penetrate Father Terrier’s innermost thoughts, as if he can see through Father Terrier’s exterior, see what he really is. Father Terrier feels violated, and feels ashamed, as this baby with no scent, who is innocent, sees through Father Terrier, a man with odor, as everyone at the time. The odor is used as a metaphor for what Father Terrier has to hide. The baby in his arms has no odor, and so has nothing to hide, however Father Terrier is odorous, hence explaining his sense of being violated. Forever crinkling, and puffing and quivering†. These are the words used to describe the baby’s nose after smelling Father Terrier. One crinkles their nose, and puffs air outwards, upon smelling something foul. As smell is used here as a metaphor of who Father Terrier really is, as the baby perceives him through his nose, the baby perceives him as someone who is foul and repulsive. Father Terrier is threatened by the baby , and feels uncomfortable in its presence leading to his hurried notion to find another to take care of the child. Pg 20. ‘Gone was the homely thought that this might be . Explain what happens. 1. Pg 24. This is a challenging page. What does it infer about the teller of Grenouilles tale and his attitude towards him? How do you feel about Grenouille after this? 2. Pg 28-29. These pages relate to Grenouilles language acquisiton. What is particularly noticeable about his vocabulary growth? 3. Pg 35. What happens to Madame Gaillard? What is ironic about this? Look particularly at the last sentence of Chapter 5.

The Effects Of Gangs In Society Criminology Essay

The Effects Of Gangs In Society Criminology Essay How to define a gang has always been a matter of controversy. The relationship of the gang to its local community and the salience of race have been at the heart of academic and popular differences on the nature of gangs., according to the Gang Research. In the current essay I would like to describe the effects of gangs in the community and the effects of community policing. These two issues are important and cause many problems in society. Nowadays, the effect of gangs in community is negative and annoys people. People are disturbed by the groups of people trying to harm the society. Modern society faces many different problems, including terrorism and gangsters. People unite and form groups of particular interests, forming the gang. Gang is a group of people engaged in banditry.  Gangsters are the people in the criminal law that have committed one of the most dangerous crimes against the foundations of public administration and society, as described in Gangs and their effect on community.  Criminal laws of various states do not always provide special offense thuggery, but many countries are close to this type of crime compounds (burglary, various kinds of violent acts, etc.).   Banditry actions. Often there are referred to banditry actions of the various armed rebel groups and wars. For example, the used phrases like Chechen bandits, gang Makhno, etc. Use of the term among the bandits against members of such groups was intended to provide them common criminals rather than political opponents. It is also necessary to  note that participants in such anti-government groups may, together with political objectives and goals pursue personal enrichment (through robberies, ransom for the hostages, etc.), as stated in Gang research. The gang often refers to organized street gangs controlling a territory or a hood (neighborhood).  Street gangs are probably the most famous Bloods, MS-13, and Crips from South Central Los Angeles.  Members of street gangs are black with large majorities, followed by Latinos and Slavs.  They come from poor neighborhoods in North America and Central America.  Bloods and Crips have been the subject of many Hollywood movies depicting the life of gangster in Los Angeles.  Colors, with Dennis Hopper and Sean Penn are one of the first of its kind.  Other fraternities such as motorcycle clubs like the Hells Angels and the criminal organizations (Sicilian Mafia, Chinese triads and Japanese yakuza) are often referred to as gangs.  The first gangs emerged in Los Angeles in the black ghettos and then in other major cities like New York and Chicago, but Toronto and Montreal in Canada, to name a few.  Community negatively perceives the existence of the gangs and tries to avoid the m. The majority think that this problem has to be more effectively controlled by the government, as stated in Gangs and their effect on community. Environment and gang activity. Quite often in environments suffering socially and economically provide gang members (mostly youth) a sense of belonging and protection against other gangs. Through this ritual, the violent practices of dress codes, a code of honor   Often where the prospects of gainful employment are low, gangs provide illegal means of earning a living.  Such as trafficking in narcotics or stolen property, extortion, assault They are very diverse and different, and sometimes become targets of choice for some ideological and extreme beliefs, which influence and motivate them, as described in Gang research. Unfortunately, innocent people can get caught in the crosshairs, so all those who live in the community where a gang is present are in greater danger as a result of the affect of the gang on their society., according to the Gang Research. Gangs in New York. In the U.S., the term gang used for a street gang, back in the 1860s formed such criminal organizations, such as the Irish Boodles in New York City.  Pushed by the waves of immigration increased the formation of ethnically based street gangs.  In these Big Five were called classic bands, the Irishmen organized in the Whyos, Hudson Dusters, or Gophers, Italians in the Five Points Gang and Eastern European Jews in the Eastman Gang.  After 1900, there were essentially only the Eastman and Five Points left, as described in Gangs in America.   Almost all of these Big Five were from politicians of the Tammany Hall secured; gangs such as the Eastman Gang and the Whyos offered illegal services for a price list.  However, the Mafia and the Camorra in New York City had come.  About the Black Hand Gang, the Unione Sicilian was undermined.  The over-controlled Italian voices were certainly of interest of Tammany Hall, as stated in Gang research.  Funded by the alcohol prohibition were formed out of the five clans today known as La Cosa Nostra American Mafia, also called the Five Families.  Accordingly, it came to the dissolution of traditional street gangs of New York City to 1920.  While this entry focuses gangs in the United States, gangs are a recognized feature of urban life in areas as diverse as Johannesburg, Rio de Janiero, Paris, and Hong Kong., according to the official data. Gangs in Los Angeles. A hotbed of banditry in the U.S., the city of Los Angeles, California.  In particular, the district South Los Angeles is the most dangerous region of town.  Here you fight the Bloods and Crips, the 38th Street Gang, the 18th Street Gang, the Mara Salvatrucha, the mutually Florencia 13 and other gangs.  In addition, there are always conflicts between African Americans and Latinos, as stated in Gangs in America.  All these gangs lay claim to a particular territory and have their own distinctive mark, such as colors, clothing, tattoos, hand signs and graffiti.  Historically, returns the current path from Los Angeles to increasing conflicts between blacks and whites in the course of the 1940s.  At that time, many blacks moved to Los Angeles, but could find no ghettos in the then appropriate accommodation.  The attempt from the break ghetto and to purchase in other parts of the city housing, put the local white residents against strong segregation efforts, ranging in some ca ses up to the inclusion of racial restrictions in the land book and much of the city for non-whites out of reach made.  Only in the south and southwest, where the residential areas of the lower middle class were white, blacks still could not find housing, but also here met with the resistance, as stated in Effects of Gangs. Mid to late 1940s was against this background, black residents from the borders of the Central Avenue-ghettos terrorized by gangs of white youths as the Spookhunters. In return, were founded the first black gangs like the businessmen, Slauson or flips, which are often offered the only protection against racist attacks, but also constitute a cultural or social home, as described in Gang research. Mark Twain on Gangs. In his 1884 classic Huckleberry Finn, Mark Twain described the elaborate oath that the imaginative Tom Sawyer creates for members of his potential gang. Now well start this band of robbers and call it Tom Sawyers Gang. Everybody that wants to join has got to take an oath, and write his name in blood., as stated in the Chapter 2. In Huckleberry Finn. This shows the simple way of the creation of a gang, and the consequences can be much more complicated for both- the society and members of the gang. Todays members of the gang are criminals and they can not be distinguished in their actions from the other criminals. Community relation to Gangs. Some people believe that the gangs have become a permanent feature of the urban landscape around the world, as described in Gang Research. Community strives to do anything possible to prevent gang crimes, to make the life safes and to create foundations that will be able to protect them. In the modern world cooperation and communication on the topic of gangs in extremely important, as today the number of crimes is very high and people feel less safe each day. Without the cooperation of the community and police it will be very difficult to protect the families and to live in safety. As a fact, an unsupervised lower-class peer group, with leadership, structure, and adherence to a local territory is formed in the society and make the living even more difficult and unforeseen, as described in Addressing Community Gang Problems. People are disturbed and nervous because of the gangs present in the cities, as these local groups are capable to do anything from the theft to murder. Scary stories about them and no clear changes of the government considering the gangs have not changes the situation for the better. The Effects of Community Policing. The concept of community police officers (called Community Policing and Neighborhood Policing) is based on the assumption that an effective fight against crime and antisocial behavior requires close cooperation between the Police and members of the community.   Community Policing is both a philosophy and an organizational strategy that allows police and community residents to work closely together in new ways to solve the problems of crime, fear of crime, physical and social disorders, and neighborhood decay., as stated in The Effects of Community Policing and Technology on Index Crime Clearance Rates. Assumptions concept. The concept of community police patrols involves increasing the number of pedestrians  Police officers (and other similar services), they should be the members of the communities in which they work.  Building mutual trust and faith in the rule of law continues in through the establishment of direct contacts with the people-police should be open to citizens by showing patience, understanding and willingness to help, even if you entrusted to the problems have no direct connection with the violation of the law.  Conceptually, the police officer has to be more a sort of friend than a civil servant and representative government.  You can then count on the active participation of community members in efforts to combat crime.   According to The Effects of Community Policing and Technology on Index Crime Clearance Rates, the man goals of the community policing are: to bring community resources together to solve problems, decrease fear of crime, to listen to and address citizen concerns, to increase public confidence in the Police Department, to impact specific crime problems, and educate the public about its Police Department. Social scientists have differed on whether or not gangs necessarily exhibit criminal and delinquent activity. Some hold that gangs are fundamentally the product of delinquent subcultures; others believe gangs are a response to social disorganization. The United States National Youth Gang Center reports there are about 25,000 gangs in the United States, with nearly three quarters of a million members., according to the Gang Research. In the past, the view prevailed that the task of the Police is merely react-in a manner provided by law-the fact of the crime (the repressive function).  There was allowed only interference with pathology.  Today, there are beliefs that the role of police is not only to ensure safety, but also to concern for the quality of community life.  The first step should be here to determine the needs (problems) given community (for example, homelessness, importunate begging, alcohol abuse), and then preparing and implementing programs tailored to these specific needs.  It is desirable here also active as organizing talks drugs or encouraging young people to play sports. Community Policing (the police public service), and neighborhood policing (neighborhood) is a strategy and philosophy of policing based on the belief that the cooperation and support of the public can contribute to the control of crime.  The public can help identify what is suspicious and police have focused on existing problems.  The community ahs to become involved in the life of humanity, as there can be presented many crimes with the help of cooperation. Strategy. When using the strategy of community policing officers and police departments, they are regarded as part of the public.  Cities and countries that have adopted this philosophy, directed more than traditional police departments to the concept of policing as a public service.  Community policing is usually more in the emphasis on walking patrol activity than that the police checked the place and also visited them in cars.  The basic idea is to build confidence and a sense of reciprocity between the police and the public.  This approach requires that the police were helpful, impartial and sensitive to the interests and concerns of others, and there is also known as a new form of police work. Although the police disagrees with the complainant (the developer), they should try to understand this problem.  The police would have to show empathy and participation, but not to be enrolled in the automatic way.  The police must also improve their planning, problem solving, organizati on, interpersonal communication, and most importantly in critical thinking, as described in Gangs, Gang membership, and comprehensive strategies.   A change in its police service to the public is how the police can identify what is truly high-quality service and how it subsequently provided to the public.  In the past, police always respond only to specific problems, and do so quite peculiar way and did not pay almost no attention to the proactive approach.  For this, the work of the police today is truly effective, and there is the need to:  take seriously the needs of the public, take into account the needs of police actions and programs, which are then focused on the public. It is in this sense that the police are becoming more receptive to public needs and can also better understand how their work has an impact on society.  It is said that this philosophy is created by Tom Potter, former police chief in Portland, Oregon, when a young policeman patrolling activities are performed.  Other legends were Sir Robert Peel, who came up with nine principles, on whom stands a modern police work. Community policing. Community policing- are the social attitudes in a system of relationships between people, the rules of mutual behavior and dormitories, the applicable laws, customs and traditions, and moral norms.  Public order is a whole set of systems of social relations, which develops as a result of social norms: law, morality, norms of public organizations, non-legal norms of customs, traditions and rituals. Public order and public safety are the main objects of protection in the work of the interior.  The socio-legal categories, covering specific sphere of social relations, are characterized by a number of features that define the content of the activities of internal affairs for the protection (security) of these relations, as described in The Effects of Community Policing and Technology on Index Crime Clearance Rates.   First, public order and safety apply to all citizens without exception, and from birth until death.  Second, public order and public security tend to focus on elementary actions, deeds and rules of human behavior.  They occur openly and publicly, and usually they are understood by others.  Third, public order and safety are governed by the law as well as other social and technical norms (morality, customs, traditions, and even fashion).  Fourth, in the sphere of public order and safety annually there are made a huge number of offenses, the tens of millions.  And all offenders, and that much of the population, one way or another can be subjected to the forced exposure of the police.  Fifth, in the field of public order and safety there is circulation of objects and subjects of high risk: the acquisition, storage, use, transportation and civil service firearms, explosive and highly toxic substances, radioactive isotopes, etc. Therefore, licensing and permitting activities o f the Interior  exercising state supervision and control in this area, allows preventing and suppressing the violation of the rules and thereby minimizing the occurrence of serious implications, as a rule, in violation of relevant rules, standards and requirements.  Sixth, with the sphere in question that is closely connected with such dangerous anti-social phenomena as drug addiction, alcoholism, prostitution, vagrancy and begging. That is why, in some cities there are special units, the so-called morality police.  Seventh, in the sphere of public order and public safety are regularly held various mass public events with a large concentration of people in different rooms or in a limited area, which often poses a threat to life and health, the normal functioning of organizations.  These include political (rallies, marches, demonstrations), economic (picketing, hunger strikes), cultural and entertainment (festivals, concerts, days, cities), sports (Olympics, football and hock ey competitions), religious and other public events.  Their implementation requires a great deal of organizational work of the interior, bringing order to ensure order and security of considerable forces and means of the police and interior troops. Community policing is described as the state of social relations, which enforced the law and other legal rules, one of the components of the social order.  This is the state of the actual settlement of social relationships, qualitative expression of the rule of law.  In addition to compliance with the law enforcement in society, it is ensured by the customs, norms and morals, the internal rules of organization, etc. The rule of law is characterized by a level of legality in the state and the degree of realization of the rights and freedoms of citizens, as well as their performance of public authorities and duties conferred by law, as stated in The Effects of Community Policing and Technology on Index Crime Clearance Rates.   Solving the crimes in the local areas has always been challenging. When community policing is practiced in conjunction with some investigation variables, it has significant mixed (positive and negative) interaction effects on murder and robbery clearance rates., as described in The Effects of Community Policing and Technology on Index Crime Clearance Rates. Nowadays, technology has positive effects in investigation and in doing the corresponding research.   Positive interaction effect with community policing on different issues is beneficial for the society. Proper management of the situation and involvement of people who care about their safety is helping a lot, when the case is connected with the gangs. There is created a framework and the detection of crimes becomes more real and much quicker, and as well, this helsp to pertain to terrorism and national security Structure of the Community policing. Structure of the Community policing are the  legal organization of society (laws and legitimize their government agencies and non-state actors and citizens);  relationship and communication in society;  and certain (normative) order of these relationships and bonds (clear definition of the status of members of their subjective rights and legal duties, powers).   Community policing can be classified according to the territorial coverage (the rule of law in the state, city, etc.), as well as branches of law and legal coverage (constitutional, administrative, financial, etc.), according to U.S. Department of Justice Office of Community Oriented policing Services.   Classifications of the community policing: Symptoms: to allocate the following signs of enforcement:  Certainty.  Community policing is based on specific formal-legal regulations.  System: community policing is a system of relations based on a single essence of law, the prevailing form of ownership, the system of economic relations and provides a unified force of state power.  Organization: community policing occurs when there are organizing activities of the state, its bodies. State warranty: the existing rule of law is guaranteed by the state, protects them from violations.  Stability: arising under state law and ensures the rule of law is quite stable. Unity: based on common political and legal principles that will ensure the unity of the state and the rule of law, order for the whole country.  All these components are equally guaranteed by the state, any of the violations are considered violations and repressed by state coercion. It is obvious that the gangs affect the community in different ways, as it depends on where a person lives. According to the survey done by the  National Criminal Justice Reference Service, the specific results of a 2008 show that the gangs in the community cause: rise in violent crime and  drug  related arrests and rise in robbery and  homicide  cases, as described in Effects of Gangs. Considering these facts, there is a considering influence from the gangs on community, especially there is a negative effect, which leads to the increased crime and also to the higher risk for the people to get hurt. The gangs make people feel danger and insecurity in the community, as no one can protect people from the gangs if the measures are not taken. Conclusion All in all, it can be said that there are many issues that disturb the society and there is a considerable influence from the gangs. The effects of gangs in the community and the effects of community policing take place in the society, but there have to be taken more proper measures to ensure safety and living in comfort for the people. As a fact, the best way is to eliminate the groups of people who harm the society. Consequently, there has to be tighter cooperation between the community and police, there has to be developed the new of communication, etc. There have to be present the newest technologies that will allow police to take proper actions and to know everything in advance. Nowadays, the importance of the national security has become one of the main issues, as different circumstances lead people to committing different crimes, either in groups or individually. This problem has to be revised at the state level and its importance does not have to be underestimated under any c ircumstances.